About Us

We are New Zealand  owned and operated, delivering advanced, yet competitive, products With our head office in Auckland, New Zealand, Essential Security Supplies Limited (ESSL) represents a professional and trusted brand, offering an experienced, honest and reliable alternative supplying the wholesale security and electrical industries. Established and managed by well-respected industry experts, the ESSL staff are knowledgeable, experienced and up-to-date with current trends in this rapidly evolving industry.

We promote a team approach, working alongside our customers (both direct and indirect) and creating long term relationships, as well as utilising our professional expertise to ensure the best solutions are available for your next project. We also appreciate that efficient logistics is important to the success of your business and we are committed to ensuring timely communication and smooth delivery of your product.

We highly value our customers, so clearly-defined, appropriately-sized territories are set up to support them. You won’t see any wholesale pricing online as we recognise and respect the importance of channels-to-market in the provision of quality service and support. We see these as win-win strategies!

Our product range is produced in factories all over the world including New Zealand, Australia, South Korea, China, Taiwan and Canada. A number of our products are unique to ESSL, integrating our own intellectual property and designs. Our aim is to provide excellent value-for-money products, identifying innovative products to introduce into the international market.

 

A Word from our Director
"I have extensive experience and knowledge within the security industry. I have worked for a manufacturer, various systems integrators and importer/distribution companies over the years, therefore I truly understand the importance of honest long-term relationships, integrity and ensuring correct channels to market are developed and maintained."

Bruce Young
Director

Bruce has more than 30+ years experience within the security/fire industry. He has managed or founded several start-up divisions and companies, working for both corporate and privately owned organisations. He is a self-driven individual, and honesty, reliability, and positivity are integral characteristics of his nature.